Are you a soloist, entrepreneur, micro- or small to medium business? If so, sometimes, as the owner of such a business, it can feel like you are all alone, out there on a big big ocean and only a few islands in sight. But you are not alone. And dry, solid land is there for the taking – if you know how to look for it and stake your claim.
In their book The Risk Takers Renee and Don Martin identify ten common traits, challenges and ultimately opportunities for entrepreneurs:
- Trust your Instinct
- Challenge Convention
- Persist
- Find your Niche
- Spot Trends and Act
- Fill the Gaps your Competition’s Left
- Just Start – there is no Perfect Time
- Get Creative in Marketing
- Competitor’s Weakness = Your Strength
- Never stop Changing
- I like to add another point here: Be Clear and Consistent about your Brand.
Ensure you communicate clearly, regularly and in an engaging way with your target audience, i.e. your potential and existing clients.
Be relevant, give them something for free, don’t just hard-sell. Be professional, yet personal. Put yourself in the client’s shoes and think how you would like to be communicated with and treated.
There is much you can do yourself towards this aim. Everything else a good copywriter and communications expert can help you with.
Help is at hand – for all budgets.
Read more on how to get motivated, find your niche and not lose the edge over your competition here.
Until next time,
Daniela
August 25th, 2010 at 06:05
Keep up the good work guys!
October 12th, 2010 at 12:44
Dear Moderator… My name is Susanna Khoo and I am a high school teacher staying in Atlanta. I’d rather be frank. I hope to get some links to my esl learning website and I hope you would accept my post here. This resource is a content rich website which teaches ESL learners on the fundamentals of writing compositions and I am certain that ESL students will find it useful. Once again, I would be glad if you will accept my thread, and I thank you in earnest.