As a consumer or client, we all can get riled at bad service or a product that looked oh-so-enticing but fails to deliver what it promises. And we all appreciate getting a good result when buying a product or receiving a service.
But what about those businesses, services and items that surprise us, that deliver extraordinary experiences? Those are the ones that stick in our mind, that we recommend and which we will go back to over and over again.
I live by the belief that it is the extraordinary – experience, service and reputation – we should aim for. As employees, service providers or manufacturers, no matter which. Putting in that extra bit of effort, passion, care, quality and professionalism will set you apart from the crowd, distinguishes us from our competitors and makes our business or career flourish.
Marketing “guru” Seth Godin talks about the disproportionately positive effect of the last ten percent of effort here.
Until next time,
Daniela
