Copywriting is the art of writing sales- and marketing-related material. That means a copywriter uses well-chosen words to promote a product and business (or a person, idea or opinion) to a specific target audience. Some people may relate the job of a copywriter to the creation of advertising “copy” (i.e. text, words) only, but a good copywriter is a business writer and content expert for all areas of your communications – internally or externally.
If it’s written material, then a copywriter has been involved!
Copywriting is used in every major business and communications area, e.g. websites, business plans and reports, newsletters and brochures, press releases and advertising, catalogues and point-of-sale materials.
If you need help with your copywriting and communications material, contact me on +61 (0)415 273 272 or daniela@cavalletticommunications.com
Until next time,
Daniela
June 16th, 2010 at 20:31
Hi Liane,
Yes, blogging is one of the online copywriting services I provide (I also write and edit web copy and get involved in social media).
Please send me an email if you need any help with your blog.
Thanks,
Daniela
June 18th, 2010 at 07:21
Hello could I use some of the material from this entry if I provide a link back to your site?
June 18th, 2010 at 09:09
Hi Tressa,
Not a problem at all. Glad to help you out.
Send me an email if you have any more questions about copywriting or business writing in general.
Cheers,
Daniela
August 23rd, 2010 at 17:05
Gracias por compartir su maestría en esta área. Hay mucho Info inútil en esto que flota alrededor y aprecio su trabajo duro.
August 24th, 2010 at 16:27
Thanks!
September 28th, 2010 at 03:42
I love your ideas, they are very good and useful. Thank you
October 4th, 2010 at 06:21
Awesome article! thanks for the good read!
October 5th, 2010 at 10:44
Great job here. I really enjoyed what you had to say on business writing etc. Keep going!
October 6th, 2010 at 04:55
Your blog is awesome. Thank you so much for providing plenty of useful content.
October 7th, 2010 at 12:21
Wow, this was a really quality post. In theory I’d like to write like this too – taking time and actual effort to make a good post… but what can I say… I procrastinate alot and never appear to get something done.
October 13th, 2010 at 02:22
Keep working ,great job!