The Meaning of… Beauty

July 26th, 2010
by daniela

Welcome to “The Meaning of…”

As a copywriter, I love the beauty of words (how lovely is “juxtaposition”, isn’t it just rolling off the tongue?), their varied meaning, finding the right words.  But a good copywriter also needs to be able to work her or his craft alongside the design that accompanies the words created or to which the writing will match itself.  An eye for detail is necessary to spot beauty, create balance and entice the reader or viewer of both, copywriting and design or visual.

So I decided to start this little project “The Meaning of…”

It is a very personal and subjective view on the meaning and significance of certain words, which I have captured in photographs I have taken.
I’d love to see you comment on my definitions, hear yours and invite you to share your photos, ideas and linguistic quirks and cravings on my blog.


The Meaning of… Beauty

beauty |ˈbyoōtē|
noun ( pl. -ties)

1 a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, esp. the sight
2 a beautiful or pleasing thing or person

Mossy Drain, © Daniela Cavalletti, Cavalletti CommunicationsA very personal project on the meaning of words, captured in photographs.
By Daniela Cavalletti, www.cavacom.biz/blog

Do you like the idea of “The Meaning of…”?
Do you have any definitions of beauty you would like to share?

Leave your comments below, please.

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Posted in beauty, copywriting, creativity, the meaning of.... | Comments (7)

7 Responses to “The Meaning of… Beauty”

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  2. The Meaning of... Azure | Cavalletti Communications Says:

    [...] started this personal project a few days ago on my blog. I have taken hundreds of photographs that I love and keep going back to. [...]

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