Welcome to “The Meaning of…”
As a copywriter, I love the beauty of words (how lovely is “juxtaposition”, isn’t it just rolling off the tongue?), their varied meaning, finding the right words. But a good copywriter also needs to be able to work her or his craft alongside the design that accompanies the words created or to which the writing will match itself. An eye for detail is necessary to spot beauty, create balance and entice the reader or viewer of both, copywriting and design or visual.
So I decided to start this little project “The Meaning of…”
It is a very personal and subjective view on the meaning and significance of certain words, which I have captured in photographs I have taken.
I’d love to see you comment on my definitions, hear yours and invite you to share your photos, ideas and linguistic quirks and cravings on my blog.
The Meaning of… Beauty
beauty |ˈbyoōtē|
noun ( pl. -ties)
1 a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, esp. the sight
2 a beautiful or pleasing thing or person
A very personal project on the meaning of words, captured in photographs.
By Daniela Cavalletti, www.cavacom.biz/blog




July 26th, 2010 at 16:33
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July 29th, 2010 at 15:47
[...] started this personal project a few days ago on my blog. I have taken hundreds of photographs that I love and keep going back to. [...]
August 1st, 2010 at 14:24
[...] very personal project on the meaning of words, captured in photographs. http://www.cavalletticommunications.com/?p=1299 [...]
August 17th, 2010 at 13:03
[...] Back to “The Meaning of…” I started this personal project a few weeks ago on my blog. I have taken hundreds of photographs that I love and keep going back [...]
August 20th, 2010 at 14:10
[...] very personal project on the meaning of words, captured in photographs. http://www.cavalletticommunications.com/?p=1299 4 hrs [...]
August 22nd, 2010 at 04:36
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