Archive for the ‘marketing’ Category
Are you using mobile technology to market your business?
If not, reconsider – because up to 44% of your competitors may well be.
Right now.
Adobe have released the findings from their Scene 7 2011 survey, entitled “Digital Marketing in the Next Decade”. 1,941 businesses around the world were asked to pinpoint the tactics they currently deploy – or plan to deploy – in a number of areas including web analyitics, digital advertising, mobile, and social media.
Web analytics, social media and online merchandising are currently the most widely used tactics, while the development of mobile applications is among the most widely planned for 2011 and beyond. This is the first time, since 2007 when the survey began, that mobile has topped the list of planned deployments and is most likely a commercial response to the massive growth in the use of smart phones over the past year and a half.
Of course, mobile isn’t just about straight-up, personalised advertising. Of the top six most-effective features for improving customer experience, four were found to be related to mobile. Social media marketing fanatics have been raving for years about the importance of integrating online marketing strategy with offline and in-store promotions. With mobile, this couldn’t be any easier.
If you haven’t already, you should consider some of these strategies:
- Providing downloadable, bar-coded coupons
- Allowing customers to check inventory stock through an app
- Inviting customers to get information by scanning an item’s barcode on their phone
- Product comparisons on mobile devices
- Or, the old fun-favorite: location-based social networking. IE. Foursquare!
International marketing tactics are adapting at a furious rate to meet their audiences on new technological platforms. Where will this ‘digital revolution’ take us next, I wonder?
And where will you take your business with mobile?
Devin Anderson is a Digital Marketing Consultant at our talented branding-expertise affiliate, The Brand Factory.
Tags: branding, business, communication, idea
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Get The Networking Buzz!
| Starts: |
Friday August 05, 2011, 05:30PM |
| Ends: |
Friday August 05, 2011, 07:30PM |
| Event Type: |
Networking/Meetup |
| Location: |
The American Club
Level 14, 131 Macquarie Street
Sydney |
| ce: |
FREE |
| Keywords: |
social networking drinks |
| Organization: |
Business Networking Academy |
We invite you to join us for drinks to celebrate the month that was and to catch up on all your news! Feel free to invite friends and colleagues too.
RSVP on Linkedin – that way we all know who we will be socialising with. Please also add to your diary now as we know you get lots of emails so won’t send a reminder:)
Remember there are no games, no awkward moments, just great conversations overlooking a great view, sipping cocktails.
Drop by between 5.30-7.30pm to Level 14, 131 Macquarie Street Sydney
The event is FREE to attend
Contribute $5 each and we will get platters of nibbles to share. Drinks have been heavily discounted for the function with International beers $6, Wine by the glass $7 + all cocktails $10!
July had a great Buzz! Thanks to all that attended.
http://events.linkedin.com/Buzz-Drinks/pub/717239
Tags: 2011, August, event, meeting, networker, networking, Sydney
Posted in business, copywriter, copywriting, creativity, entrepreneur, Event, freelancer, marketing, networking, News, sales, small business, Sydney, work | Comments (0)
LinkedIn Groups: South African Business Network in Sydney
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Subject: You are what you negotiate!
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July Meeting (Monday 25th July 2011) – First meeting of FY12!
It has been said that you don’t get what you deserve, you get what you negotiate! Come along and hear international speaker Mark Bernberg and learn how to engage and activate your 5 senses … and a practical hands on session as well for all who want to participate!!!!
This will be an event to remember! An inspirational presenter, great lucky draw prizes, 100 seconds of Fame and informal networking – bring your fellow Saffers and some friends and enjoy a fun filled evening combining business, recreation and networking! The theme of the evening is “Engage your senses to create innovative change in your business”.
Venue: Level 47, MLC Centre, 19 Martin Place, Sydney
Time: 5:30pm for 6pm (Monday 25th July 2011)
Please confirm your attendance (and number of people attending with you) by not later than Monday 25 July 2011 10am for venue and catering arrangements.
Please use our online booking & payments system (save time, no need to pay on arrival, $20 payment in advance, $25/$30 at the door) http://www.trybooking.com/QFA and RSVP via LinkedIn Events. http://events.linkedin.com/South-African-Business-Network-Sydney/pub/724125 or email Gary (gfoweraker@hotmail.com)
Tags: business, connection, meeting, network, SME, South Africa
Posted in business, copywriter, copywriting, entrepreneur, freelancer, marketing, networking, News, presentation, resources, small business, Sydney, work | Comments (0)
Save the date – Ignite Sydney is back once more!
At the Oxford Art Factory on Tuesday, 11th October.
Registrations will open soon, but for now please save the date in your diaries.
They want to hear from you
Right now they’re taking presentation proposals. You can talk about anything you like, as long as it’s interesting and you can tell in 20 slides and 5 minutes.
Head to the Proposals page and share your ideas!
Videos from Ignite Sydney 6
The videos from previous Ignite Sydney shows are available on the Ignite Show portal, where you can also catch talks from around the world.
Stay in touch
Follow Ignite Sydney on Twitter, join their Facebook page.
Thanks from
The Ignite Sydney team
Tags: CavaCom, content, creative, event, ignite sydney, networking, presenting, register, topic
Posted in business, copywriter, creativity, Event, freelancer, marketing, media, networking, News, passion, presentation, small business, social media, Sydney, words, work | Comments (0)
We Have Been Nominated for the 2011 Sydney Business Awards!
Thank you for your support,
Tags: brand, business, business writing, CavaCom, connect, content, copywriting, Daniela Cavalletti, marketing, online, service, small business, Sydney, tips, web copy, website, writing
Posted in award, business, copywriter, copywriting, creativity, customer service, entrepreneur, freelancer, LinkedIn, marketing, networking, News, passion, sales, small business, social media, Sydney, Webseite, words, work | Comments (0)
Cavalletti Communications -
Copywriters Nominated for 2011 Sydney Business Award
Our clients know us as copywriters and consultants who really understand and care about each client’s business – and true long-term partners that deliver outstanding results for them ever time.
Now, we are proud to announce that this commitment and quality of work has earned us a nomination for the 2011 Sydney Business Awards. A big thank you to those who nominated us for this year’s City of Sydney Business Award.
Go into the draw to win $1,500 in cash – by voting for Daniela and the Cavalletti Communications team.
Vote & Win at http://bit.ly/jbmoe4 or SMS / Text “Words” to 0447 447 070.
Thank you for your ongoing support!
Daniela
Tags: 2011, award, cash, copywriting, sms, Sydney, vote, win
Posted in award, business, copywriter, entrepreneur, marketing, News, passion, Sydney, words, work | Comments (0)
Use our Networking Tips to Increase Your Visibility, Credibility – and Profitability.
Work Your Networking Muscles – And They Will Get You Work in Return
Our Networking Tips:
- Arrive early – and leave late
- Work the room – spot the connectors, open groups and “lost” people. Don’t barge into closed groups deep in conversation
- Sit next to or talk to someone you don’t know
- Bring a lot of business cards, and any marketing materials. If you think you are taking enough, take 20% more
- Act like the host and not the guest – welcome new people, be warm and open
- Book a meeting at your meeting, if you get the opportunity
- Listen – givers do gain, hard sellers that talk only about themselves are perceived as rude and pushy
- Have focus and an objective – what are you networking for?
- Be visible, build trust – and reap the rewards. Trust takes time to develop: network regularily
- Follow up, Follow Up, Follow Up after your networking event
These networking tips are of course not all there is to successful, profitable and fun networking. But with practice these first steps will get you a long way in establishing a good network and building trust – essential to getting referrals, making lasting connections and growing your business.
Best of Luck and Success,
Daniela
daniela@cavacom.biz
www.cavacom.biz
We Take Care of All Your Business Writing
Tags: business, connect, connector, givers gain, marketing, meeting, networking, networking tips
Posted in BNI, business, copywriter, entrepreneur, marketing, networking, News, resources, small business, training, Webseite, work | Comments (0)
A great resource, book and website for all Small Business Owners and Entrepreneurs (SMEs)
The Ten Truths… For Raising a Healthy Bouncy Business:
Tags: Roland Hanekroot, The Ten Truths
Posted in business, coaching, entrepreneur, marketing, News, resources, sales, small business, training, work | Comments (0)
DYI Copywriting: How to Write a Headline
Until soon,
Daniela
+61 (0)415 273 272
daniela@cavacom.biz
www.cavacom.biz
We Take Care of All Your Business Words
Posted in copywriter, copywriting, customer service, marketing, small business, training, words, work | Comments (0)
Get the Most out of Your Business Networking
How many regular or one-off networking functions have you been to this year?
And how many of those have led to referrals, leads – and additional sales?
Connecting, building trust and relationships with other professionals, industry contacts and other referral sources – not to mention direct potential clients – is the backbone of any business. Especially sole traders and small to medium businesses.
Making it Worth Your While – Return on Investment
To get the best return for your time spent business networking, you have to create a few new habits and bolster your existing networking strengths. It is important to be able to get your “elevator pitch” – a succinct, easy to remember description of what you and your business stand for – down pat. It can vary with the person you talk to, of course. But be clear about your identity, about the voice and vision of your company.
Here are the tongue-in-cheek named “Ten Commandments” aka 10 Top Tips to successful networking.
Armed with them, you will be ready to go, and get amongst it in the networking jungle!
“The Ten Commandments of Networking” *
- Thou shalt drop the “what is in it for me?”.
- Thou shalt listen.
- Thou shalt build a relationship.
- Thou shalt give the first referral.
- Thou shalt not tell others of the referral you require; thou shalt “show them” with a story.
- Thou shalt be specific of the type of referral.
- Thou shalt reciprocate when appropriate.
- Thou shalt participate in the network executive, functions, and network time.
- Thou shalt thank the person who gave a referral.
- Thou shalt follow up on the referral within 24 hours.
* From Mark McGregor of “Speaking of Hearts”
Tags: business, copywriter, marketing, networking, small business, SME
Posted in business, copywriter, creativity, entrepreneur, marketing, networking, sales, small business | Comments (0)
