Are you using mobile technology to market your business?

If not, reconsider – because up to 44% of your competitors may well be.
Right now.

Adobe have released the findings from their Scene 7 2011 survey, entitled “Digital Marketing in the Next Decade”.  1,941 businesses around the world were asked to pinpoint the tactics they currently deploy – or plan to deploy – in a number of areas including web analyitics, digital advertising, mobile, and social media.

Web analytics, social media and online merchandising are currently the most widely used tactics, while the development of mobile applications is among the most widely planned for 2011 and beyond. This is the first time, since 2007 when the survey began, that mobile has topped the list of planned deployments and is most likely a commercial response to the massive growth in the use of smart phones over the past year and a half.

Of course, mobile isn’t just about straight-up, personalised advertising. Of the top six most-effective features for improving customer experience, four were found to be related to mobile. Social media marketing fanatics have been raving for years about the importance of integrating online marketing strategy with offline and in-store promotions. With mobile, this couldn’t be any easier.

If you haven’t already, you should consider some of these strategies:

• Providing downloadable, bar-coded coupons
• Allowing customers to check inventory stock through an app
• Inviting customers to get information by scanning an item’s barcode on their phone
• Product comparisons on mobile devices
• Or, the old fun-favorite: location-based social networking. IE. Foursquare!

International marketing tactics are adapting at a furious rate to meet their audiences on new technological platforms. Where will this ‘digital revolution’ take us next, I wonder?

And where will you take your business with mobile?

Devin Anderson is a Digital Marketing Consultant at our talented branding-expertise affiliate, The Brand Factory.

Get The Networking Buzz!

LinkedIn Groups: South African Business Network in Sydney

• Subject: You are what you negotiate!

• July Meeting (Monday 25th July 2011) – First meeting of FY12!

It has been said that you don’t get what you deserve, you get what you negotiate! Come along and hear international speaker Mark Bernberg and learn how to engage and activate your 5 senses … and a practical hands on session as well for all who want to participate!!!!

This will be an event to remember! An inspirational presenter, great lucky draw prizes, 100 seconds of Fame and informal networking – bring your fellow Saffers and some friends and enjoy a fun filled evening combining business, recreation and networking! The theme of the evening is “Engage your senses to create innovative change in your business”.

Venue: Level 47, MLC Centre, 19 Martin Place, Sydney
Time: 5:30pm for 6pm (Monday 25th July 2011)

Please confirm your attendance (and number of people attending with you) by not later than Monday 25 July 2011 10am for venue and catering arrangements.

Please use our online booking & payments system (save time, no need to pay on arrival, $20 payment in advance, $25/$30 at the door) http://www.trybooking.com/QFA  and RSVP via LinkedIn Events. http://events.linkedin.com/South-African-Business-Network-Sydney/pub/724125 or email Gary (gfoweraker@hotmail.com)

Save the date – Ignite Sydney is back once more! 

At the Oxford Art Factory on Tuesday, 11th October.

Registrations will open soon, but for now please save the date in your diaries.

They want to hear from you

Right now they’re taking presentation proposals. You can talk about anything you like, as long as it’s interesting and you can tell in 20 slides and 5 minutes.

Head to the Proposals page and share your ideas!

Videos from Ignite Sydney 6

The videos from previous Ignite Sydney shows are available on the Ignite Show portal, where you can also catch talks from around the world.

Stay in touch

Follow Ignite Sydney on Twitter, join their Facebook page.

Thanks from
The Ignite Sydney team

The American Chamber of Commerce in Australia (AMCHAM) has started its Early Bird Sales for the 02 November 2011 Business Briefing Session with Transport Minister, the Hon Gladys Berejiklian MP.

View the full AMCHAM EVENTS CALENDAR – NEW SOUTH WALES.

We Have Been Nominated for the 2011 Sydney Business Awards!

Win $1,500 in cash – by voting for the Cavalletti Communications team.

Vote & Win at http://bit.ly/jbmoe4, or simply SMS “Words” to 0447 447 070.

Thank you for your support,

Daniela
daniela@cavacom.biz

Cavalletti Communications -
Copywriters Nominated for 2011 Sydney Business Award

Please Vote For Us – at http://bit.ly/jbmoe4 or SMS / Text “Words” to 0447 447 070.

Our clients know us as copywriters and consultants who really understand and care about each client’s business – and true long-term partners that deliver outstanding results for them ever time.

Now, we are proud to announce that this commitment and quality of work has earned us a nomination for the 2011 Sydney Business Awards. A big thank you to those who nominated us for this year’s City of Sydney Business Award.

Go into the draw to win $1,500 in cash – by voting for Daniela and the Cavalletti Communications team.

Vote & Win at http://bit.ly/jbmoe4 or SMS / Text “Words” to 0447 447 070.

Thank you for your ongoing support!
Daniela

Use our Networking Tips to Increase Your Visibility, Credibility – and Profitability.

Work Your Networking Muscles – And They Will Get You Work in Return

Our Networking Tips:

1. Arrive early – and leave late
2. Work the room – spot the connectors, open groups and “lost” people. Don’t barge into closed groups deep in conversation
3. Sit next to or talk to someone you don’t know
4. Bring a lot of business cards, and any marketing materials. If you think you are taking enough, take 20% more
5. Act like the host and not the guest – welcome new people, be warm and open
6. Book a meeting at your meeting, if you get the opportunity
7. Listen – givers do gain, hard sellers that talk only about themselves are perceived as rude and pushy
8. Have focus and an objective – what are you networking for?
   
9. Be visible, build trust – and reap the rewards. Trust takes time to develop: network regularily
   
10. Follow up, Follow Up, Follow Up after your networking event

These networking tips are of course not all there is to successful, profitable and fun networking. But with practice these first steps will get you a long way in establishing a good network and building trust – essential to getting referrals, making lasting connections and growing your business.

Best of Luck and Success,
Daniela

daniela@cavacom.biz
www.cavacom.biz
We Take Care of All Your Business Writing

A great resource, book and website for all Small Business Owners and Entrepreneurs (SMEs)

The Ten Truths… For Raising a Healthy Bouncy Business:

http://thetentruths.com.au/

10 Top Tips for Delivering a Power Presentation

An excerpt from Never Get a “Real” Job by Scott Gerber,
as published by the BNI Network

Nothing is worse than a long, drawn-out meeting that feels like a trip to the dentist. The last place you want to find yourself is leading a snooze fest or a presentation that has people checking their watches every other minute. To be an effective salesperson, it’s important to master your presentation skills and learn to engage your audience effectively with highly targeted information that gets results in the shortest period of time.

1. Be prepared. Always be ready for the people you’re meeting. Never make anyone wait for you.

2. Sell the jockey before the horse. Every sale begins with your first impression. Demeanor matters. Be likeable, down-to-earth, and confident. Attract people with your enthusiasm, energy, and passion.

3. Say it in 30 seconds or less. Get to the point. Your prospects and potential partners have other things to do, so get them to say yes as quickly as possible. The more you say, the more you’re giving people to consider. Make it easy for them: Say what needs to be said, and not a single word more.

4. Fit the pitch to the person. Create the right presentation, not “your” presentation. Do research before any pitch to customize applicable portions and ensure that you have all of the necessary and correct information as it pertains to the person sitting across the table—or on the other side of the Internet.

5. Show, don’t tell. Whenever possible, keep your presentations interactive. Demonstrate your product or service firsthand to show off your results rather than just talk about them.

6. Make it visual. Don’t kill people with excessive text. Keep slides or videos simple and clean. Focus on creating visually appealing presentations using photos, videos, audio, and graphics with minimal body text.

7. The best presentations are conversations. Talk with prospects; never lecture them, put forth mandates, or tout ultimatums. Engage and interact with the people in the room. Always encourage discussion and questions as you go.

8. Speak plainly. You’re speaking to people, not robots. Don’t use jargon or clichés to make your points. Eliminate terms such as these from your vocabulary: innovative or innovate, out of the box, Web 2.0, next generation, original, and world’s greatest. Use the tools on gobbledygook.grader.com to keep your pitches in check and jargon-free.

9. Back up or shut up. You are asking someone else to invest his or her time and money into your product or service. Show them that you deserve it by supporting your expertise with relevant experience and real results. Avoid hypothetical arguments or unsubstantiated claims. If you can’t do or promise something, then find another way to sell your services until you can.

10. Know what you are talking about. Don’t say things to try to look smart or claim anything that sounds too good to be true to close a sale. Less is not only more—it also keeps you out of trouble. Remember, you’re accountable for every word that comes from your company. The smartest thing to do when you don’t know something is to admit that you don’t know—then figure it out within 24 hours and get back to the individual with an answer.

An excerpt from Never Get a “Real” Job by Scott Gerber,
as published by the BNI Network