Cavalletti Communications

Are you a soloist, entrepreneur, micro- or small to medium business?  If so, sometimes, as the owner of such a business, it can feel like you are all alone, out there on a big big ocean and only a few islands in sight.  But you are not alone.  And dry, solid land is there for the taking – if you know how to look for it and stake your claim.

In their book The Risk Takers Renee and Don Martin identify ten common traits, challenges and ultimately opportunities for entrepreneurs:

1. Trust your Instinct
2. Challenge Convention
3. Persist
4. Find your Niche
5. Spot Trends and Act
6. Fill the Gaps your Competition’s Left
7. Just Start – there is no Perfect Time
8. Get Creative in Marketing
9. Competitor’s Weakness = Your Strength
10. Never stop Changing
11. I like to add another point here: Be Clear and Consistent about your Brand.
    Ensure you communicate clearly, regularly and in an engaging way with your target audience, i.e. your potential and existing clients.
    Be relevant, give them something for free, don’t just hard-sell. Be professional, yet personal. Put yourself in the client’s shoes and think how you would like to be communicated with and treated.
    There is much you can do yourself towards this aim. Everything else a good copywriter and communications expert can help you with.
    Help is at hand – for all budgets.

Read more on how to get motivated, find your niche and not lose the edge over your competition here.

Until next time,
Daniela

A friend of mine, who loved how he could relate to my recent post on Allizan Nazarian’s shitty day advice, asked me to re-post her humorous and wise insights into coping with “The Lull”.

So here it is…. Click here for the link to “The Lull” and enjoy.

Until soon,
Daniela

As a consumer or client, we all can get riled at bad service or a product that looked oh-so-enticing but fails to deliver what it promises.  And we all appreciate getting a good result when buying a product or receiving a service.

But what about those businesses, services and items that surprise us, that deliver extraordinary experiences? Those are the ones that stick in our mind, that we recommend and which we will go back to over and over again.

I live by the belief that it is the extraordinary  – experience, service and reputation – we should aim for. As employees, service providers or manufacturers, no matter which.  Putting in that extra bit of effort, passion, care, quality and professionalism will set you apart from the crowd, distinguishes us from our competitors and makes our business or career flourish.

Marketing “guru” Seth Godin talks about the disproportionately positive effect of the last ten percent of effort here.

Until next time,
Daniela

Copywriting is the art of writing sales- and marketing-related material. That means a copywriter uses well-chosen words to promote a product and business (or a person, idea or opinion) to a specific target audience.  Some people may relate the job of a copywriter to the creation of advertising “copy” (i.e. text, words) only, but a good copywriter is a business writer and content expert for all areas of your communications – internally or externally.

If it’s written material, then a copywriter has been involved!

Copywriting is used in every major business and communications area, e.g. websites, business plans and reports, newsletters and brochures, press releases and advertising, catalogues and point-of-sale materials.

If you need help with your copywriting and communications material, contact me on +61 (0)415 273 272 or daniela@cavalletticommunications.com

Until next time,
Daniela

I just had a conversation with a friend of mine who is changing careers and starting his own business.

We chatted about layouts & copywriting for websites, and social media.  I was singing the praise of blogs and LinkedIn (and Twitter and facebook, but we’ll leave those for another time) and the many ways of meaningfully connecting websites with social media.  I talked excitedly about he possibilities of writing in a professional yet personal way to bring your business and value to your audience – and generally displayed my inner communications nerd -, when I heard a big silence spread at the other end of the line.

Assumption is a dangerous thing, they say.  Luckily, sometimes it’s just impolite. Phew!

My friend was new to social media for business, and especially a”LinkedIn virgin”.  He, understandably, felt a bit overwhelmed by the possibilities and confused by the mechanics.  So we ran through the gist of set up and options – and I think I created a fellow LinkedIn devotee. And all in half an hour. It’s easy to get started and quite a bit addictive to keep going and growing.

Try for yourself: Read here about the essentials that will get you a long way, and here for a few further bits of how to utilise LinkedIn for your business.
Drop me a line via the comments box below. I am looking forward to hearing about your experiences.
You can connect with me via my LinkedIn profile here. Let’s get connected….

Until next time,
Daniela