Cavalletti Communications

A good freelancer can take care of your one-off or recurring writing project, IT issues, marketing need (or almost anything else), freeing you to attend to your core business.  But how do you choose who is the best fit – and the best value-for-money?

Often, the temptation is to go for the cheapest option, the most easily defined “box-standard” offering.  
But aren’t you, your business and your clients worth more?

Read more about how to stand out from the crowd, and the value a good freelancer can add to your business, here on marketing “guru” Seth Godin’s blog.

Do you know how your company is perceived?  Be fab, not drab:

* It costs 6 to 8 times more to get a new customer than to keep an old one.
* There is a 12% higher profit margin with your existing customers.
* Each customer tells at least ten people about their experience. Via email and internet they may potentially tell thousands.

Know your customers, potential clients and employees – then reap the rewards. Read more here.

“Passion is a catalyst. Use it to your advantage and you can start achieving tremendous things.”
Donald Trump

Love him or hate him, but nobody can deny it: Donald Trump knows how to sell an idea and make a business successful.

The stronger your passion for your business, idea or project, the more convincing and engaging you will be.
The enthusiasm you show for what you do will excite those around you: They will want to be part of your project or buy your product.

Because you are passionate about it.

Why would they buy from you – and why now?

Seth Godin discusses what stands between you and closing a sale:

Seth’s Blog: Why you, why now?