Cavalletti Communications http://www.cavalletticommunications.com Getting Your Message Across ™ Fri, 03 Sep 2010 04:00:00 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Cavalletti Communications: Twitter Updates This Week http://www.cavalletticommunications.com/2010/09/cavalletti-communications-twitter-updates-this-week-3/ http://www.cavalletticommunications.com/2010/09/cavalletti-communications-twitter-updates-this-week-3/#comments Fri, 03 Sep 2010 04:00:00 +0000 daniela http://www.cavalletticommunications.com/2010/09/cavalletti-communications-twitter-updates-this-week-3/

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]]> http://www.cavalletticommunications.com/2010/08/cavalletti-communications-twitter-updates-this-week/feed/ 2 The Meaning of… Bargain http://www.cavalletticommunications.com/2010/08/the-meaning-of-bargain/ http://www.cavalletticommunications.com/2010/08/the-meaning-of-bargain/#comments Mon, 16 Aug 2010 22:56:07 +0000 daniela http://www.cavalletticommunications.com/?p=1443

The Meaning of… Bargain

bargain |ˈbärgən|
noun
a thing bought or offered for sale more cheaply than is usual or expected: the boat tickets were a real bargain!

Advertisement for Voyage from Australia to England, Sydney Museum Station

I took this photo at Sydney’s Museum Station recently and loved the old-style advertising and copywriting. Not to mention the bargain price of a ticket back to Europe! I had just paid a couple of thousand dollars for a flight back home to Germany, so the bargain advertised gave a tiny sting with the entertainment value. Ah, well….

Welcome Back to “The Meaning of…” I started this personal project a few weeks ago on my blog. I have taken hundreds of photographs that I love and keep going back to. They evoke memories, feelings and always associated words. As a copywriter, I love words and the many subtle ways their use can convey so many different meanings. A photograph can have even a wider range of individual meanings – and scores of emotions – attached to it than copywriting (which is and has to be more precise) can create.

Born was “The Meaning of…” hHis project reflects my tastes and sensibilities, and is by its very nature a very personal and subjective view on the meaning and significance of certain words, which I captured in photographs I have taken.


Until next time,
Daniela

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]]> http://www.cavalletticommunications.com/2010/08/twitter-updates-this-week-to-2010-08-13-2/feed/ 0 Passion Feels Good… and Breeds Success http://www.cavalletticommunications.com/2010/08/passion-feels-good-and-breeds-success/ http://www.cavalletticommunications.com/2010/08/passion-feels-good-and-breeds-success/#comments Wed, 11 Aug 2010 22:30:43 +0000 daniela http://www.cavalletticommunications.com/?p=1431

Nothing Great Was Ever Achieved Without Enthusiasm - Emerson

Who are you?  I am passionate about…

Regular readers of my blog have heard me (well, “read me”) talk about passion in the past. A lot, in fact.

Passion – and the excitement of getting right into it, getting my hands dirty, give whatever I do intense focus and the best I’ve got – sits at the core of my personality.

Enthusiasm for and commitment to a person, an event or subject is something I cannot do with less than 100%. Whether I talk about a book I love (as a copywriter, words are my passion, of course), revel in the glow a beautifully shot film can evoke, share my passion for my sports (diving, martial practice and holistic exercise) – or talk about and work in my business.

It’s catching!

And I find that passion is infectious: I converted a number of girlie girls to try krav maga, a full-on self defence style. Without trying hard I managed to get a better price with a vendor because he saw my passion for my work. And my clients are regularly repeat clients (and that’s the type of client all us entrepreneurs and business owners like best!) because, as one of them put it, I show “passion and care for their business, as if it were my own”.

Passion = Success

I am not telling you all this because I like to blow my own trumpet, but because it took me a little while to distill that passion breeds success. And you do not have to be an extrovert to show passion: quiet enthusiasm and commitment to your interests, work and clients works just as well.

Get it back! It’s worked so hard for you.

But even the most enthusiastic person has an off-day every now and then and finds it hard to muster the passion for what they do, and usually love. Be it that you have the ‘flu that’s going around (again!), your kids have turned the house into a right royal mess when you need some quiet time, or you simply need a break from the daily grind. Take it.

Take out some time for yourself to reflect on why you started that fitness programme that you are now neglecting, remind yourself why you took that job, or what motivated you to started your own business. Get your passion back!

Simon Smith from Southern Cross Coaching put it well in his recent blog post on passion and success. He says:

“The first point is that no matter what you do, you can – and people do – lose the passion for it. We forget the whole reason why we’re doing it. We forget what we love about it all. It slips away from us. At some stage, we all need to stop & make time to realise what we do, why we do it, & how much we really do enjoy it, and how much it really means to us – despite what might be some seemingly tough times.

The second point is that passion sells! Passion is contagious. People buy passion. Be it in your business, an interview, at home. And they will often buy your passion & enthusiasm over & above the most polished, unpassionate product or presentation. So, before any important business or sales meeting, before that interview: Stop! Think. Smile. You will make more sales, you will have better client relationships and better clients, you will do better business. And you will be a happier business owner!”

I couldn’t agree more.

How do passion and enthusiasm influence what you do?
How you see the world, your relationships and the work you do?
I look forward to your thoughts.

Until soon,
Daniela

]]> http://www.cavalletticommunications.com/2010/08/passion-feels-good-and-breeds-success/feed/ 2 Sprechen Sie Deutsch? Natürlich! http://www.cavalletticommunications.com/2010/08/sprechen-sie-deutsch-naturlich/ http://www.cavalletticommunications.com/2010/08/sprechen-sie-deutsch-naturlich/#comments Tue, 10 Aug 2010 23:22:44 +0000 daniela http://www.cavalletticommunications.com/?p=1143

WUSSTEN SIE DAS?

Wir sprechen Deutsch.

Wir übersetzen für Sie ins Englische. Spot on!

Brauchen Sie eine treffsichere Englische Website für Ihr Deutsches Unternehmen?
Eine neue Brochüre für Übersee?
Oder vielleicht “a second pair of eyes”, um das vorhandene Englische Marketingmaterial aufzufrischen?

Wir können Ihnen helfen.
Senden Sie uns heute eine Email an daniela@cavalletticommunications.com

Wir arbeiten während Sie schlafen – Ihr ganz persönlicher Vorsprung durch Technik!

]]> http://www.cavalletticommunications.com/2010/08/sprechen-sie-deutsch-naturlich/feed/ 2 Twitter Updates This Week (to 08 Aug 2010) http://www.cavalletticommunications.com/2010/08/twitter-updates-this-week-8aug2010/ http://www.cavalletticommunications.com/2010/08/twitter-updates-this-week-8aug2010/#comments Sun, 08 Aug 2010 04:00:00 +0000 daniela http://www.cavalletticommunications.com/2010/08/twitter-updates-this-week-ends-2/

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]]> http://www.cavalletticommunications.com/2010/08/twitter-updates-this-week-8aug2010/feed/ 1 Cavalletti Comms Twitter Updates from This Week http://www.cavalletticommunications.com/2010/08/cavalletti-comms-twitter-updates-from-this-week-2/ http://www.cavalletticommunications.com/2010/08/cavalletti-comms-twitter-updates-from-this-week-2/#comments Sun, 01 Aug 2010 04:00:00 +0000 daniela http://www.cavalletticommunications.com/2010/08/cavalletti-comms-twitter-updates-from-this-week-2/

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]]> http://www.cavalletticommunications.com/2010/08/cavalletti-comms-twitter-updates-from-this-week-2/feed/ 0 The Meaning of… Azure http://www.cavalletticommunications.com/2010/07/the-meaning-of-azure/ http://www.cavalletticommunications.com/2010/07/the-meaning-of-azure/#comments Thu, 29 Jul 2010 05:47:34 +0000 daniela http://www.cavalletticommunications.com/?p=1328

Bronte Beach Azure - Cloudless Beauty

The Meaning of… Azure

azure |ˈa zh ər|

adjective

bright blue in color, like a cloudless sky : white beaches surrounded by azure seas.

Welcome Back to

“The Meaning of…”

I started this personal project a few days ago on my blog. I have taken hundreds of photographs that I love and keep going back to. They evoke memories, feelings and always associated words. The other day, someone described the theme running through the photos I take, my style if you will, as a photographic haiku (|ˈhīˌkoō; ˌhīˈkoō|, a Japanese poem of seventeen syllables, in three lines of five, seven, and five, traditionally evoking images of the natural world). I felt very touched and also proud hearing that my photos stirred such emotions.

As a copywriter, I love words, of course, especially the many subtle ways their use can convey so many different meanings. A photograph can have even a wider range of individual meanings – and scores of emotions – attached to it than copywriting (which is and has to be more precise) can create.

Born was “The Meaning of…”

I’d love to see you comment on my definitions, hear yours and invite you to share your photos, ideas and linguistic quirks and cravings on my blog. This project reflects my tastes and sensibilities, and is by its very nature a very personal and subjective view on the meaning and significance of certain words, which I captured in photographs I have taken.

Until next time,

Daniela

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