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	<title>Cavalletti Communications &#187; client</title>
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	<description>The Business Writers &#38; Branding Experts Who Get Your Message Across ™</description>
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		<title>Passion Feels Good… and Breeds Success</title>
		<link>http://www.cavalletticommunications.com/2010/08/passion-feels-good-and-breeds-success/</link>
		<comments>http://www.cavalletticommunications.com/2010/08/passion-feels-good-and-breeds-success/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 22:30:43 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[copywriting]]></category>
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		<description><![CDATA[Passion breeds success. Take time out to get your enthusiasm and passion back - it will help you succeed, and sell more as a business owner. And to top it off, it feels good to be passionate!]]></description>
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		<title>Brand = Reputation</title>
		<link>http://www.cavalletticommunications.com/2010/07/brand-equals-reputation/</link>
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		<pubDate>Thu, 01 Jul 2010 01:36:43 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[marketing]]></category>
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		<category><![CDATA[Amazon.com]]></category>
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		<category><![CDATA[Jeff Bezos]]></category>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=123</guid>
		<description><![CDATA[&#8220;A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.&#8221; Jeff Bezos, Amazon.com Like a person&#8217;s reputation, a business&#8217;s brand takes consistency, creativity &#38; diligence to build &#8211; and is easily damaged or lost if not constantly nourished. How do you communicate with [...]]]></description>
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		<title>The Good, The Bad &#8211; and The Extraordinary</title>
		<link>http://www.cavalletticommunications.com/2010/05/the-good-the-bad-and-the-extraordinary/</link>
		<comments>http://www.cavalletticommunications.com/2010/05/the-good-the-bad-and-the-extraordinary/#comments</comments>
		<pubDate>Thu, 20 May 2010 00:10:03 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[blogging]]></category>
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		<category><![CDATA[client]]></category>
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		<category><![CDATA[Seth Godin]]></category>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=858</guid>
		<description><![CDATA[As a consumer or client, we all can get riled at bad service or a product that looked oh-so-enticing but fails to deliver what it promises.  And we all appreciate getting a good result when buying a product or receiving a service. But what about those businesses, services and items that surprise us, that deliver [...]]]></description>
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		<title>The Value of a Good Editor</title>
		<link>http://www.cavalletticommunications.com/2010/05/the-value-of-a-good-editor/</link>
		<comments>http://www.cavalletticommunications.com/2010/05/the-value-of-a-good-editor/#comments</comments>
		<pubDate>Thu, 13 May 2010 21:17:42 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[small business]]></category>
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		<category><![CDATA[business writing]]></category>
		<category><![CDATA[client]]></category>
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		<category><![CDATA[engage]]></category>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=788</guid>
		<description><![CDATA[My good friend Seth Godin (ok, so he does not actually know me, but I have read so much of his writing, it feels like he is almost part of the family) has posted a great article on his blog.  It&#8217;s close to my heart for a couple of reasons: It&#8217;s about the value a [...]]]></description>
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		<title>Success with Social Media</title>
		<link>http://www.cavalletticommunications.com/2010/05/success-with-social-media/</link>
		<comments>http://www.cavalletticommunications.com/2010/05/success-with-social-media/#comments</comments>
		<pubDate>Sun, 09 May 2010 04:12:57 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[blogging]]></category>
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		<category><![CDATA[copywriting]]></category>
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		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[prospect]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tribe]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=724</guid>
		<description><![CDATA[First there was the Website&#8230; You own a business and have set up your website. It&#8217;s informative, it looks fab and it gets a lot of hits. But does it get you customers, clients &#8211; and sales? Hmmm&#8230;. So, you start spreading the love, trying to find your potential clients elsewhere and keep in touch [...]]]></description>
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