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	<description>The Business Writers &#38; Branding Experts Who Get Your Message Across ™</description>
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		<title>Brand = Reputation</title>
		<link>http://www.cavalletticommunications.com/2010/07/brand-equals-reputation/</link>
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		<pubDate>Thu, 01 Jul 2010 01:36:43 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<description><![CDATA[&#8220;A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.&#8221; Jeff Bezos, Amazon.com Like a person&#8217;s reputation, a business&#8217;s brand takes consistency, creativity &#38; diligence to build &#8211; and is easily damaged or lost if not constantly nourished. How do you communicate with [...]]]></description>
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		<title>Say Something that Matters</title>
		<link>http://www.cavalletticommunications.com/2010/06/say-something-that-matters/</link>
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		<pubDate>Tue, 29 Jun 2010 09:10:11 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<description><![CDATA[What&#8217;s your favourite blog? Which websites do you enjoy reading? Seen an ad lately that stayed with you for a long while? Chances are, their writers were saying something that mattered. To you. // They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, [...]]]></description>
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		<title>Say Something!</title>
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		<pubDate>Tue, 29 Jun 2010 05:13:42 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<description><![CDATA[What&#8217;s your favourite blog? Which websites do you enjoy reading? Seen an ad lately that stayed with you for a long while? Chances are, their writers were saying something that mattered. To you. // They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, [...]]]></description>
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		<title>How To Create A Strong Marketing Message</title>
		<link>http://www.cavalletticommunications.com/2010/06/how-to-create-a-strong-marketing-message/</link>
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		<pubDate>Fri, 04 Jun 2010 05:24:59 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<description><![CDATA[As an entrepreneur, business owner or marketing manager, you all face the same issue: how to create engaging and on-target marketing messages, and truly connect with your audience. How to create leads and convert them into (preferably repeat) customers. Here are five steps for creating an effective marketing message: Identify your Target Market Understand your [...]]]></description>
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		<title>How to Suceed as a Small Business Owner</title>
		<link>http://www.cavalletticommunications.com/2010/05/how-to-suceed-as-a-small-business-owner/</link>
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		<pubDate>Thu, 20 May 2010 22:15:04 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=890</guid>
		<description><![CDATA[Are you a soloist, entrepreneur, micro- or small to medium business?  If so, sometimes, as the owner of such a business, it can feel like you are all alone, out there on a big big ocean and only a few islands in sight.  But you are not alone.  And dry, solid land is there for [...]]]></description>
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