While at a networking event recently, it struck me how very differently people behave when giving or receiving a business card.
Some did not as much as glance at the card that was given to them before stuffing it into a pocket or handbag. But all the experienced and well-connected networkers treated a received business card, and thus its giver, with respect and attention.
Respect the card, respect the brand – respect your contact.
Read more on this topic here.
Tags: business, business card, client, cultural adaptation, customer, etiquette, lead, networking, prospect, respect
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Know where to save – and where to spend.
Keep your competitive edge with that extra bit of unexpected service.
Read Seth Godin’s blog “Pennies and Dollars” here.
Tags: client, client service, customer, customer service, extra, lead, marketing, prospect, sales, save, service, Seth Godin, spend
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Why would they buy from you – and why now?
Seth Godin discusses what stands between you and closing a sale:
Seth’s Blog: Why you, why now?
Tags: blog, business, client, connect, customer, marketing, sales, Seth Godin, small business
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Tags: ad, advertisement, annual report, article, budget, client, communication, copywriting, cultural adaptation, customer, Deutsch, editing, German, manuscripts, marketing, need, newsletter, PhD, press release, target audience, translation, web copy, writing, written communication
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