Spinning Your Web: How influential are you online?

Fast Company’s The Influence Project

The Influence Project is open to anyone and everyone. All registered participants will have their picture appear in the November issue of Fast Company as part of an amazing photo spread. The more influence demonstrated by a participant, the bigger their picture will be. Even those with smaller social networks can learn something about their influence by participating.

To learn more, and register your profile, go to http://fcinf.com/v/chou or click here.

Contributors may discover that they are more influential than they think. Influence is not only about having the most friends or followers. It’s about being able to affect the behavior of those you interact with, to get others in your social network to act on a suggestion or recommendation. That’s what The Influence Project will measure.

The competition for 2010’s “Most Influential People” ends August 15 at midnight EST. Fast Company has created a blog dedicated to the project at www.fastcompany.com/influenceproject, where coverage will continue through the publication of Fast Company’s November 2010 issue.

What’s your favourite blog?
Which websites do you enjoy reading?
Seen an ad lately that stayed with you for a long while?

Chances are, their writers were saying something that mattered. To you.

They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, not just waffling on. They may have been funny, entertaining, educational, silly, serious, or even pure marketing.

What they have in common is good writing – with you, the reader in mind. They “got” what you need, what you were looking for. Rather than just going on about themselves, without saying anything that matters to you, their reader/client/prospect/fan. People and companies can get very wrapped up in their own jargon, their way of talking about their services and products, because they are just too close to the topic they write about. It’s their baby, after all.

Getting a professional copywriter like myself involved, does not mean you loose control of what’s written. A copywriter or editor helps you say what you want and need to say – but in a way that actually gets your message across.

Seth Godin, marketing “guru” extraordinaire, has this example of copywriting gone haywire on his blog:

“The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients.”

Now, I am sure you’ll agree: there are better ways of saying whatever it was the writer intended to communicate.

Remember: Communication is what’s received.

Now… fire away & let me know your thoughts on this topic.
Looking forward to hearing what you have to say.

Until soon,
Daniela

What’s your favourite blog?
Which websites do you enjoy reading?
Seen an ad lately that stayed with you for a long while?

Chances are, their writers were saying something that mattered. To you.

They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, not just waffling on. They may have been funny, entertaining, educational, silly, serious, or even pure marketing.

What they have in common is good writing – with you, the reader in mind. They “got” what you need, what you were looking for. Rather than just going on about themselves, without saying anything that matters to you, their reader/client/prospect/fan. People and companies can get very wrapped up in their own jargon, their way of talking about their services and products, because they are just too close to the topic they write about. It’s their baby, after all.

Getting a professional copywriter like myself involved, does not mean you loose control of what’s written. A copywriter or editor helps you say what you want and need to say – but in a way that actually gets your message across.

Seth Godin, marketing “guru” extraordinaire, has this example of copywriting gone haywire on his blog:

“The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients.”

Now, I am sure you’ll agree: there are better ways of saying whatever it was the writer intended to communicate.

Remember: Communication is what’s received.

Now… fire away & let me know your thoughts on this topic.
Looking forward to hearing what you have to say.

Until soon,
Daniela

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