Cavalletti Communications

As an entrepreneur, business owner or marketing manager, you all face the same issue: how to create engaging and on-target marketing messages, and truly connect with your audience. How to create leads and convert them into (preferably repeat) customers.

Here are five steps for creating an effective marketing message:

1. Identify your Target Market
2. Understand your Target Audience’s unique Problems, Needs and Wants
3. Offer a Solution to those Problems, and Fulfill Desires
4. Provide Testimonials (customer experiences) as a Proof of your Solutions
5. Differentiate Yourself from your Competitors

And remember: what your prospects and customers really want to know is “what’s in it for them” when they buy your product or engage your services. How you achieve that result for them that (i.e. what you do), is of secondary interest to them. So, your audience mainly wants to know you provide a specific benefit that’s important to them. For example, that what you sell provides security and safety – not so much the details of the insurances you offer or the technical specifications of a security system.

Read more on how to create a strong marketing message here.

Until next time,
Daniela

Are you a soloist, entrepreneur, micro- or small to medium business?  If so, sometimes, as the owner of such a business, it can feel like you are all alone, out there on a big big ocean and only a few islands in sight.  But you are not alone.  And dry, solid land is there for the taking – if you know how to look for it and stake your claim.

In their book The Risk Takers Renee and Don Martin identify ten common traits, challenges and ultimately opportunities for entrepreneurs:

1. Trust your Instinct
2. Challenge Convention
3. Persist
4. Find your Niche
5. Spot Trends and Act
6. Fill the Gaps your Competition’s Left
7. Just Start – there is no Perfect Time
8. Get Creative in Marketing
9. Competitor’s Weakness = Your Strength
10. Never stop Changing
11. I like to add another point here: Be Clear and Consistent about your Brand.
    Ensure you communicate clearly, regularly and in an engaging way with your target audience, i.e. your potential and existing clients.
    Be relevant, give them something for free, don’t just hard-sell. Be professional, yet personal. Put yourself in the client’s shoes and think how you would like to be communicated with and treated.
    There is much you can do yourself towards this aim. Everything else a good copywriter and communications expert can help you with.
    Help is at hand – for all budgets.

Read more on how to get motivated, find your niche and not lose the edge over your competition here.

Until next time,
Daniela

Copywriting is the art of writing sales- and marketing-related material. That means a copywriter uses well-chosen words to promote a product and business (or a person, idea or opinion) to a specific target audience.  Some people may relate the job of a copywriter to the creation of advertising “copy” (i.e. text, words) only, but a good copywriter is a business writer and content expert for all areas of your communications – internally or externally.

If it’s written material, then a copywriter has been involved!

Copywriting is used in every major business and communications area, e.g. websites, business plans and reports, newsletters and brochures, press releases and advertising, catalogues and point-of-sale materials.

If you need help with your copywriting and communications material, contact me on +61 (0)415 273 272 or daniela@cavalletticommunications.com

Until next time,
Daniela

Know where to save – and where to spend.
Keep your competitive edge with that extra bit of unexpected service.

Read Seth Godin’s blog “Pennies and Dollars” here.

“Passion is a catalyst. Use it to your advantage and you can start achieving tremendous things.”
Donald Trump

Love him or hate him, but nobody can deny it: Donald Trump knows how to sell an idea and make a business successful.

The stronger your passion for your business, idea or project, the more convincing and engaging you will be.
The enthusiasm you show for what you do will excite those around you: They will want to be part of your project or buy your product.

Because you are passionate about it.