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	<description>The Business Writers &#38; Branding Experts Who Get Your Message Across ™</description>
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		<title>How To Create A Strong Marketing Message</title>
		<link>http://www.cavalletticommunications.com/2010/06/how-to-create-a-strong-marketing-message/</link>
		<comments>http://www.cavalletticommunications.com/2010/06/how-to-create-a-strong-marketing-message/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 05:24:59 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<description><![CDATA[As an entrepreneur, business owner or marketing manager, you all face the same issue: how to create engaging and on-target marketing messages, and truly connect with your audience. How to create leads and convert them into (preferably repeat) customers. Here are five steps for creating an effective marketing message: Identify your Target Market Understand your [...]]]></description>
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		<title>How to Suceed as a Small Business Owner</title>
		<link>http://www.cavalletticommunications.com/2010/05/how-to-suceed-as-a-small-business-owner/</link>
		<comments>http://www.cavalletticommunications.com/2010/05/how-to-suceed-as-a-small-business-owner/#comments</comments>
		<pubDate>Thu, 20 May 2010 22:15:04 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[business]]></category>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=890</guid>
		<description><![CDATA[Are you a soloist, entrepreneur, micro- or small to medium business?  If so, sometimes, as the owner of such a business, it can feel like you are all alone, out there on a big big ocean and only a few islands in sight.  But you are not alone.  And dry, solid land is there for [...]]]></description>
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		<title>What&#8217;s in a name? Copywriting Explained</title>
		<link>http://www.cavalletticommunications.com/2010/05/whats-in-a-name-copywriting-explained/</link>
		<comments>http://www.cavalletticommunications.com/2010/05/whats-in-a-name-copywriting-explained/#comments</comments>
		<pubDate>Mon, 17 May 2010 05:07:11 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<description><![CDATA[Copywriting is the art of writing sales- and marketing-related material. That means a copywriter uses well-chosen words to promote a product and business (or a person, idea or opinion) to a specific target audience.  Some people may relate the job of a copywriter to the creation of advertising &#8220;copy&#8221; (i.e. text, words) only, but a [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Spending Wisely = Happy Clients</title>
		<link>http://www.cavalletticommunications.com/2010/02/spending-wisely-happy-clients/</link>
		<comments>http://www.cavalletticommunications.com/2010/02/spending-wisely-happy-clients/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 22:38:42 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[customer service]]></category>
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		<category><![CDATA[Seth Godin]]></category>
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		<description><![CDATA[Know where to save &#8211; and where to spend. Keep your competitive edge with that extra bit of unexpected service. Read Seth Godin&#8217;s blog &#8220;Pennies and Dollars&#8221; here.]]></description>
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		<title>Passion &amp; Success</title>
		<link>http://www.cavalletticommunications.com/2010/02/passion-success/</link>
		<comments>http://www.cavalletticommunications.com/2010/02/passion-success/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 04:35:20 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
				<category><![CDATA[marketing]]></category>
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		<description><![CDATA[&#8220;Passion is a catalyst. Use it to your advantage and you can start achieving tremendous things.&#8221; Donald Trump Love him or hate him, but nobody can deny it: Donald Trump knows how to sell an idea and make a business successful. The stronger your passion for your business, idea or project, the more convincing and [...]]]></description>
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