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	<title>Cavalletti Communications &#187; Seth Godin</title>
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		<title>Say Something that Matters</title>
		<link>http://www.cavalletticommunications.com/2010/06/say-something-that-matters/</link>
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		<pubDate>Tue, 29 Jun 2010 09:10:11 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=1177</guid>
		<description><![CDATA[What&#8217;s your favourite blog? Which websites do you enjoy reading? Seen an ad lately that stayed with you for a long while? Chances are, their writers were saying something that mattered. To you. // They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, [...]]]></description>
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		<title>Say Something!</title>
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		<pubDate>Tue, 29 Jun 2010 05:13:42 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=1110</guid>
		<description><![CDATA[What&#8217;s your favourite blog? Which websites do you enjoy reading? Seen an ad lately that stayed with you for a long while? Chances are, their writers were saying something that mattered. To you. // They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, [...]]]></description>
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		<title>Asking Yourself the Right Questions</title>
		<link>http://www.cavalletticommunications.com/2010/06/asking-yourself-the-right-questions/</link>
		<comments>http://www.cavalletticommunications.com/2010/06/asking-yourself-the-right-questions/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 23:38:31 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=943</guid>
		<description><![CDATA[Wow! Some information I gather, read, like, digest and get (very) excited about is just too spot-on to even try to change! So, here is the text of marketing &#8220;guru&#8221; Seth Godin&#8217;s latest blog offering &#8211; shamelessly repeated in its entirety. He poses some very important questions that are worth considering before you start any [...]]]></description>
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		<title>The Good, The Bad &#8211; and The Extraordinary</title>
		<link>http://www.cavalletticommunications.com/2010/05/the-good-the-bad-and-the-extraordinary/</link>
		<comments>http://www.cavalletticommunications.com/2010/05/the-good-the-bad-and-the-extraordinary/#comments</comments>
		<pubDate>Thu, 20 May 2010 00:10:03 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=858</guid>
		<description><![CDATA[As a consumer or client, we all can get riled at bad service or a product that looked oh-so-enticing but fails to deliver what it promises.  And we all appreciate getting a good result when buying a product or receiving a service. But what about those businesses, services and items that surprise us, that deliver [...]]]></description>
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		<title>The Value of a Good Editor</title>
		<link>http://www.cavalletticommunications.com/2010/05/the-value-of-a-good-editor/</link>
		<comments>http://www.cavalletticommunications.com/2010/05/the-value-of-a-good-editor/#comments</comments>
		<pubDate>Thu, 13 May 2010 21:17:42 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=788</guid>
		<description><![CDATA[My good friend Seth Godin (ok, so he does not actually know me, but I have read so much of his writing, it feels like he is almost part of the family) has posted a great article on his blog.  It&#8217;s close to my heart for a couple of reasons: It&#8217;s about the value a [...]]]></description>
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