The Meaning of… Bargain

bargain |ˈbärgən|
noun
a thing bought or offered for sale more cheaply than is usual or expected: the boat tickets were a real bargain!

I took this photo at Sydney’s Museum Station recently and loved the old-style advertising and copywriting. Not to mention the bargain price of a ticket back to Europe! I had just paid a couple of thousand dollars for a flight back home to Germany, so the bargain advertised gave a tiny sting with the entertainment value. Ah, well….

Welcome Back to “The Meaning of…” I started this personal project a few weeks ago on my blog. I have taken hundreds of photographs that I love and keep going back to. They evoke memories, feelings and always associated words. As a copywriter, I love words and the many subtle ways their use can convey so many different meanings. A photograph can have even a wider range of individual meanings – and scores of emotions – attached to it than copywriting (which is and has to be more precise) can create.

Born was “The Meaning of…” hHis project reflects my tastes and sensibilities, and is by its very nature a very personal and subjective view on the meaning and significance of certain words, which I captured in photographs I have taken.

Until next time,
Daniela

Welcome to “The Meaning of…”

As a copywriter, I love the beauty of words (how lovely is “juxtaposition”, isn’t it just rolling off the tongue?), their varied meaning, finding the right words.  But a good copywriter also needs to be able to work her or his craft alongside the design that accompanies the words created or to which the writing will match itself.  An eye for detail is necessary to spot beauty, create balance and entice the reader or viewer of both, copywriting and design or visual.

So I decided to start this little project “The Meaning of…”

It is a very personal and subjective view on the meaning and significance of certain words, which I have captured in photographs I have taken.
I’d love to see you comment on my definitions, hear yours and invite you to share your photos, ideas and linguistic quirks and cravings on my blog.

The Meaning of… Beauty

beauty |ˈbyoōtē|
noun ( pl. -ties)

1 a combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, esp. the sight
2 a beautiful or pleasing thing or person

A very personal project on the meaning of words, captured in photographs.
By Daniela Cavalletti, www.cavacom.biz/blog

Do you like the idea of “The Meaning of…”?
Do you have any definitions of beauty you would like to share?
Leave your comments below, please.