I just had a conversation with a friend of mine who is changing careers and starting his own business.
We chatted about layouts & copywriting for websites, and social media. I was singing the praise of blogs and LinkedIn (and Twitter and facebook, but we’ll leave those for another time) and the many ways of meaningfully connecting websites with social media. I talked excitedly about he possibilities of writing in a professional yet personal way to bring your business and value to your audience – and generally displayed my inner communications nerd -, when I heard a big silence spread at the other end of the line.
Assumption is a dangerous thing, they say. Luckily, sometimes it’s just impolite. Phew!
My friend was new to social media for business, and especially a”LinkedIn virgin”. He, understandably, felt a bit overwhelmed by the possibilities and confused by the mechanics. So we ran through the gist of set up and options – and I think I created a fellow LinkedIn devotee. And all in half an hour. It’s easy to get started and quite a bit addictive to keep going and growing.
Try for yourself: Read here about the essentials that will get you a long way, and here for a few further bits of how to utilise LinkedIn for your business.
Drop me a line via the comments box below. I am looking forward to hearing about your experiences.
You can connect with me via my LinkedIn profile here. Let’s get connected….
Until next time,
Daniela
