We Have Been Nominated for the 2011 Sydney Business Awards!
Win $1,500 in cash – by voting for the Cavalletti Communications team.
Vote & Win at http://bit.ly/jbmoe4, or simply SMS “Words” to 0447 447 070.
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Until soon,
Daniela
+61 (0)415 273 272
daniela@cavacom.biz
www.cavacom.biz
We Take Care of All Your Business Words
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Until soon,
Daniela
+61 (0)415 273 272
daniela@cavacom.biz
www.cavacom.biz
We Take Care of All Your Business Words
Tags: blog, business writing, communications, content, copywriting, online, resources, social media, Sydney, tips, tweets, Twitter, web copy, website
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1. Blog – A blog (a shortening of the term “web log”) is an easy-to-use type of website that also offers social and SEO benefits. Blogs are usually a series of more or less regular entries of commentary, news items, and other material such as videos. As most blogs are interactive, you can easily use this medium to interact and engage with your customers, existing and potential.
2. Newsletters & Email Marketing– Email newsletters are great ways to connect directly with prospective customers and stay connected to current customers. Newsletters provide a way to offer useful and targeted information to nurture leads and provide opportunities to find out more on products and services.
3. Media Coverage & Contributed Articles - Word of mouth is priceless for all businesses, especially small businesses. Getting mentioned in the local business media and trade publications can boost awareness, credibility and directly generate new business.
4. Resource Center - One way small businesses are often beating their larger competitors in search and in building authority, is to be more personable and quicker to react. And they are perceived to be a better resource for customers through useful content. Common formats for helpful information about buying, using and related information on products and services can include articles, videos and podcasts.
5. Social Networks & Media – In the way that customers expect a toll free number, website and blog, they’re beginning to expect the brands they buy from to be social. That means having a presence in the social networks that are most relevant to customers. A small amount of time consistently spent on interaction and relationship building can go a long way at developing a community.
6. Events – Networking for small businesses is as old as word of mouth marketing itself. Events are a great way to connect with prospective customers, marketing partners, new employees and influentials in your industry.
Based on an article by Lee Odden
“How Small Business Can Get BIG Online with Content Marketing”
Until soon,
Daniela
+61 (0)415 273 272
daniela@cavacom.biz
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