Cavalletti Communications

• Hello everyone. A little note for you to say that it may be a little quiet on this page for just a wee bit,… http://fb.me/Fg2AAo7u #
• A Tip for Facebook Profiles & Pages: Add your external blog to the "Notes" tab. #
• We've made some changes to our website http://fb.me/FjCEZKzv #
• We've made some changes to our website http://ping.fm/C6gl8 #
• Check out changes to our copywriting website … http://www.cavalletticommunications.com/?p=2 #

• Hello everyone. A little note for you to say that it may be a little quiet on this page for just a wee bit,… http://fb.me/Fg2AAo7u #
• A Tip for Facebook Profiles & Pages: Add your external blog to the "Notes" tab. #
• We've made some changes to our website http://fb.me/FjCEZKzv #
• We've made some changes to our website http://ping.fm/C6gl8 #
• Check out changes to our copywriting website … http://www.cavalletticommunications.com/?p=2 #

• The Perils of Planning… Decide Later, Ignite Sydney http://fb.me/FYsH7DMc #
• The Perils of Planning… Decide Later, Ignite Sydney http://ping.fm/b6L8M #
• The hive mind and Google trends by Ashley Ringrose | Ignite Show Video http://bit.ly/92gX8h #
• I could not agree more! Short IS sweet.. http://bit.ly/drqoCP #
• A very personal project on the meaning of words, captured in photographs. http://www.cavalletticommunications.com/?p=1299 #
• Any martial arts fighter or boxer knows this… But do you take the same committed aim in business? I think you should. http://bit.ly/cnj0bj #
• This copywriter agrees with Seth Godin's Blog: Subtlety, deconstructed http://bit.ly/cv2N0Z #
• CavaCom Blog Social Media: How Influential Are You Online? http://www.cavalletticommunications.com/?p=1276 LinkedIn #
• A very personal project on the meaning of words, captured in photographs. http://www.cavalletticommunications.com/?p=1299 #
• Everyone loves a Bargain… The Meaning of… continued http://www.cavalletticommunications.com/?p=1443 #
• Success is a Direct Result of… Passion http://www.cavalletticommunications.com/?p=1431 #
• The Meaning of… A pet project continued.
  Today: "Bargain" http://fb.me/zcaAfnum #
• The Meaning of… A pet project continued. Today: "Bargain" http://bit.ly/c24hOS #
• Just In: The Meaning of… Bargain http://www.cavalletticommunications.com/?p=1443 #

What’s your favourite blog?
Which websites do you enjoy reading?
Seen an ad lately that stayed with you for a long while?

Chances are, their writers were saying something that mattered. To you.

They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, not just waffling on. They may have been funny, entertaining, educational, silly, serious, or even pure marketing.

What they have in common is good writing – with you, the reader in mind. They “got” what you need, what you were looking for. Rather than just going on about themselves, without saying anything that matters to you, their reader/client/prospect/fan. People and companies can get very wrapped up in their own jargon, their way of talking about their services and products, because they are just too close to the topic they write about. It’s their baby, after all.

Getting a professional copywriter like myself involved, does not mean you loose control of what’s written. A copywriter or editor helps you say what you want and need to say – but in a way that actually gets your message across.

Seth Godin, marketing “guru” extraordinaire, has this example of copywriting gone haywire on his blog:

“The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients.”

Now, I am sure you’ll agree: there are better ways of saying whatever it was the writer intended to communicate.

Remember: Communication is what’s received.

Now… fire away & let me know your thoughts on this topic.
Looking forward to hearing what you have to say.

Until soon,
Daniela

What’s your favourite blog?
Which websites do you enjoy reading?
Seen an ad lately that stayed with you for a long while?

Chances are, their writers were saying something that mattered. To you.

They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, not just waffling on. They may have been funny, entertaining, educational, silly, serious, or even pure marketing.

What they have in common is good writing – with you, the reader in mind. They “got” what you need, what you were looking for. Rather than just going on about themselves, without saying anything that matters to you, their reader/client/prospect/fan. People and companies can get very wrapped up in their own jargon, their way of talking about their services and products, because they are just too close to the topic they write about. It’s their baby, after all.

Getting a professional copywriter like myself involved, does not mean you loose control of what’s written. A copywriter or editor helps you say what you want and need to say – but in a way that actually gets your message across.

Seth Godin, marketing “guru” extraordinaire, has this example of copywriting gone haywire on his blog:

“The firm will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients.”

Now, I am sure you’ll agree: there are better ways of saying whatever it was the writer intended to communicate.

Remember: Communication is what’s received.

Now… fire away & let me know your thoughts on this topic.
Looking forward to hearing what you have to say.

Until soon,
Daniela