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		<title>Say Something that Matters</title>
		<link>http://www.cavalletticommunications.com/2010/06/say-something-that-matters/</link>
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		<pubDate>Tue, 29 Jun 2010 09:10:11 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=1177</guid>
		<description><![CDATA[What&#8217;s your favourite blog? Which websites do you enjoy reading? Seen an ad lately that stayed with you for a long while? Chances are, their writers were saying something that mattered. To you. // They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, [...]]]></description>
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		<title>Say Something!</title>
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		<pubDate>Tue, 29 Jun 2010 05:13:42 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=1110</guid>
		<description><![CDATA[What&#8217;s your favourite blog? Which websites do you enjoy reading? Seen an ad lately that stayed with you for a long while? Chances are, their writers were saying something that mattered. To you. // They appealed to you because you could find out quickly what the writer was trying to say. And they were relevant, [...]]]></description>
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		<title>Blogs That Make a Difference &#8211; Allison Nazarian</title>
		<link>http://www.cavalletticommunications.com/2010/05/blogs-that-make-a-difference-allison-nazarian/</link>
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		<pubDate>Tue, 18 May 2010 03:26:12 +0000</pubDate>
		<dc:creator>daniela</dc:creator>
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		<guid isPermaLink="false">http://www.cavalletticommunications.com/?p=837</guid>
		<description><![CDATA[As a copywriter, editor and bookworm I love words. There are words I want to roll around in my mouth, savour, and say over and over again because they just sound and feel perfect (one of my favourites is &#8220;juxtaposition&#8221;).  A well-crafted sentence has beauty and appeals to my sense of aesthetics.  But the hardest [...]]]></description>
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