Copywriting is the art of writing sales- and marketing-related material. That means a copywriter uses well-chosen words to promote a product and business (or a person, idea or opinion) to a specific target audience. Some people may relate the job of a copywriter to the creation of advertising “copy” (i.e. text, words) only, but a good copywriter is a business writer and content expert for all areas of your communications – internally or externally.
If it’s written material, then a copywriter has been involved!
Copywriting is used in every major business and communications area, e.g. websites, business plans and reports, newsletters and brochures, press releases and advertising, catalogues and point-of-sale materials.
If you need help with your copywriting and communications material, contact me on +61 (0)415 273 272 or daniela@cavalletticommunications.com
Until next time,
Daniela
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Our wide range of communication services can be tailored to your needs – and budget.
CULTURAL ADAPTATION ™ Helping you address your native readers correctly and effectively
COPYWRITING Résumés – Advertisements – Newsletters – Web Copy
EDITING & PROOFREADING Articles – Marketing Materials – Press Releases – Annual Reports – PhDs – Book Manuscripts
TRANSLATION German / English
Call us today for a free quote or more information.
Tel: +61 (0)415 273 272
Email: info@cavalletticommunications.com
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