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The Meaning of… Bargain

bargain |ˈbärgən|
noun
a thing bought or offered for sale more cheaply than is usual or expected: the boat tickets were a real bargain!

I took this photo at Sydney’s Museum Station recently and loved the old-style advertising and copywriting. Not to mention the bargain price of a ticket back to Europe! I had just paid a couple of thousand dollars for a flight back home to Germany, so the bargain advertised gave a tiny sting with the entertainment value. Ah, well….

Welcome Back to “The Meaning of…” I started this personal project a few weeks ago on my blog. I have taken hundreds of photographs that I love and keep going back to. They evoke memories, feelings and always associated words. As a copywriter, I love words and the many subtle ways their use can convey so many different meanings. A photograph can have even a wider range of individual meanings – and scores of emotions – attached to it than copywriting (which is and has to be more precise) can create.

Born was “The Meaning of…” hHis project reflects my tastes and sensibilities, and is by its very nature a very personal and subjective view on the meaning and significance of certain words, which I captured in photographs I have taken.

Until next time,
Daniela

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