Cavalletti Communications

I just had a conversation with a friend of mine who is changing careers and starting his own business.

We chatted about layouts & copywriting for websites, and social media.  I was singing the praise of blogs and LinkedIn (and Twitter and facebook, but we’ll leave those for another time) and the many ways of meaningfully connecting websites with social media.  I talked excitedly about he possibilities of writing in a professional yet personal way to bring your business and value to your audience – and generally displayed my inner communications nerd -, when I heard a big silence spread at the other end of the line.

Assumption is a dangerous thing, they say.  Luckily, sometimes it’s just impolite. Phew!

My friend was new to social media for business, and especially a”LinkedIn virgin”.  He, understandably, felt a bit overwhelmed by the possibilities and confused by the mechanics.  So we ran through the gist of set up and options – and I think I created a fellow LinkedIn devotee. And all in half an hour. It’s easy to get started and quite a bit addictive to keep going and growing.

Try for yourself: Read here about the essentials that will get you a long way, and here for a few further bits of how to utilise LinkedIn for your business.
Drop me a line via the comments box below. I am looking forward to hearing about your experiences.
You can connect with me via my LinkedIn profile here. Let’s get connected….

Until next time,
Daniela

First there was the Website…

You own a business and have set up your website. It’s informative, it looks fab and it gets a lot of hits.
But does it get you customers, clients – and sales? Hmmm….

So, you start spreading the love, trying to find your potential clients elsewhere and keep in touch with your existing clientele.  These days, your next step is entering the world of social media: you get a facebook page, spruce up your LinkedIn account and you are Twitter-ing away.

But what next? How can you use your social media presence to grow your business, spread your ideas and create a following – all while contributing something valuable? Is it only looks that count, to be seen to “do the social media thing”?

Content is King

Potential clients are people, not just an abstract construct. And people want substance, something useful and not just a sales spiel. Getting your product, brand and marketing message across in a way that is valuable to you as well as your target market gives everyone something to be happy about.

Taking without giving or contributing does not work in 2010. Content, value and sharing is what your target audience – your “tribe” – needs and wants. Write a blog, offer some free resources, share your thoughts. Your readers want substance.

Give it to them

Find 10 tips on website content and social media strategy here.

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Want to discuss a marketing or social media topic close to your heart?

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Post your thoughts, ideas, worries, recommendations and experiences as a comment to this post, or on our facebook group wall and discussion board.

WELCOME TO THE CC TRIBE

Few of us are immune to getting sucked into our inbox and our social media interactions: 
What’s out there that I might be missing out on if I don’t read this email, this newsletter, this blog?

But where does the ability of these technologies to be helpful, constructive and enhancing end – and where does the time wasting and procrastinating begin?

Are you a slave to your inbox and social media interaction?
How many hours a day do you spend checking your email and facebook page?
What is this interaction adding to your day, and what does it take time away from – your core business, your family, your quiet time?

While email and social media are useful tools to communicate, learn and do business, I believe it’s all about balance.
More on this subject in this blog by marketing “guru” Seth Godin.

Need some answers?
Would you like to share some of your thoughts on writing, marketing and other business or creative areas?
Want to discuss a marketing or social media topic close to your heart?

COME & SHARE

Post your thoughts, ideas, worries, recommendations and experiences as a comment to this post,
or here on our facebook group wall and discussion board.

WELCOME TO THE CC TRIBE.

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